1.
AI-Powered Personalization, Customer Engagement, and Purchase Intention Under the Shadow of the Privacy Paradox: A Moderated-Mediation Study of E-Commerce Consumers in a Developing Economy. IJPSSD [Internet]. 2026 Jun. 23 [cited 2026 Aug. 23];2(2). Available from: https://journals.scopua.com/index.php/IJPSSD/article/view/197