Vol. 2 No. 2 (2026)

Articles

• Balancing Work and Life to Retain Talent: The Mediating Role of Job Satisfaction in the Relationship between Work-Life Balance and Turnover Intention

  Fouzia Tariq (Author)

  •  123
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• AI-Powered Personalization, Customer Engagement, and Purchase Intention Under the Shadow of the Privacy Paradox: A Moderated-Mediation Study of E-Commerce Consumers in a Developing Economy

  Taliha Sajjad (Author)

  •  590
  • PDF ²⁵⁸

• Intersectional Identity Integration: Psychological Well-being, Mental Health, and Identity Coherence Across Multiple Stigmatized Dimensions

  Muhammad Shahab Khalid (Author)

  •  217
  • PDF ¹⁰⁷

• Narrative Analysis of Language Learning Trajectories: Understanding Emotional Dimensions and Transformative Experiences in Adult Second Language Acquisition

  Iftikhar Ali khan (Author)

  •  144
  • PDF ⁹⁸

• From Attraction to Action: The Role of Parasocial Relationship in Linking Influencer Attractiveness and Perceived Authenticity to Purchase Intention

  Touqeer Azam (Author)

  •  446
  • PDF ¹⁶⁰